Design by: Derek Mounce

A series of ads for a unique three-wheeled car under development, these were a student project in a graphic design class.  Because the real car wasn't complete at the time, I recreated it as a 3d model.

Once I had chosen the three words to highlight the car, I wanted a way to convey them immediately, before having actually read them; I chose colors and contrasts that would convey, on an emotional level, the ideas behind the words.

I wanted to keep the ads simple, with as little copy as possible, leaving the impact to the visuals. So I decided to find three words that summarized the primary aspects of the car --elegant, fun, and intelligent.

On a side note: The test prototype of the car is now finished, and I've been driving it for the last year and a half.  $2.00 to fill the tank every week 'stead of $30.00's awfully nice. :)